Peter Gould's five week live design course, October cohort. Goal: course registrations (Meta Purchase event), with Initiate checkout tracked as the leading signal.
As of –
Account: Peter Gould · Currency: AUD
Flight: –
Source: Meta Ads via Windsor.ai
Scorecard
Selected period against the previous period of the same length.
Budget and pacing
A$10,000 total, phased: A$5,000 in phase 1 and A$5,000 in phase 2 when registrations are expected to peak.
Daily trend
Daily spend (bars) with purchases and initiate checkouts (lines).
Funnel
From impression to registration, for the selected period.
Regions (ad sets)
One Advantage+ ad set per region group, sharing a campaign budget.
Creatives
Each video combined across both regions. Every ad carries two primary texts and two headlines.
Engagement. How well each video stops the scroll and holds attention. Hook rate = 3 second views ÷ impressions. Hold rate = ThruPlays (15s or complete) ÷ 3 second views. Completion = share of plays reaching 25/50/75/100% of the video.
Countries
Top countries by spend. Region totals first, then the individual markets.
Purchases are course registrations recorded by the Meta pixel (Purchase event). Initiate checkouts are people who started registration. Meta's default attribution applies (7 day click, 1 day view).
Purchase value and ROAS show only when the pixel sends a value with the Purchase event. Country data may differ slightly from the totals because Meta models some conversions.
SNAPSHOT
